Danny with his nephew, Harvey

Danny Price (brother of UK celeb Katie Price) is running the London Marathon on April 21st IN JEANS in support of Jeans for Genes. In preparation for the race, he ran the Brighton Half Marathon on February 17th in those jeans.

Post-race, he reported minimal chafing, lots of support from other runners, and odd stares from spectators. LOVE IT!

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Jeans for Genes is a national children’s charity which raises money for the care of children and families who are affected by genetic disorders. It also supports ground-breaking research into the causes and cures for these disorders. The charity also aims to raise awareness and understanding of genetics and what it means to live with a genetic disorder.

The charity’s main fundraising event is Jeans for Genes Day which takes place on the first Friday of October. Millions of people across the UK make a small donation to wear their jeans to work and to school.

From the Jeans for Genes blog:

Dan says “This charity is close to my heart, and like every other runner around the world when running, we all have our own reasons, story or journey behind why we do it! I had a huge insight last year when my sister was ambassador for the charity and this inspired me to represent them this year – and working on the theme Jeans for Genes Day, I will be running the VLM in a pair of jeans!”

Katie Price said: “My son, Harvey, has genetic disorders which is why Jeans for Genes Day is so close to my heart. This fundraising appeal does a great deal of work to provide vital care and support for thousands of children like Harvey who are affected by genetic disorders. I am so proud that my brother Daniel is running the Marathon for such a great cause! Go Dan!”

If you want to support Danny’s London race and this great cause, go can do so by going here!