This is my idea of marketing brilliance:

The Brooklyn Cyclones are inviting Williamsburg’s bearded and skinny jean-ed set to Coney Island for their own special night at the ballgame, dubbed Williamsburg Night. This is going down on July 5th, and their flyer notes that any bearded fans receive special vouchers, and those wearing skinny jeans can run the bases after the game (source).

I hope there is video of this – lots and lots of video!

UPDATE: So sad to hear that the “run the bases” event was cancelled.